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Recurring Revenue Mystery and Misperception


Typical Statements Made About RR

  • Generating RR is difficult

  • Do something different

  • Provide managed services

  • Hire lots of people

  • Be a big company

  • Have lots of capital

  • Sell in certain verticals

  • Sell monitoring services

  • Hire a special sales force

  • Host a platform

  • Customers don’t like RR

All False - All Untrue