Recurring Revenue Mystery and Misperception

Typical Statements Made About RR

• Generating RR is difficult

• Do something different

• Provide managed services

• Hire lots of people

• Be a big company

• Have lots of capital

• Sell in certain verticals

• Sell monitoring services

• Hire a special sales force

• Host a platform

• Customers don’t like RR

All False - All Untrue