BluBØX’s business plan assumes that all sales to end users shall be made by Resellers. The Resellers, not the end-Users are BluBØX’s customers.
BluBØX categorizes Resellers by their size and the amount of business they will generate.
The largest are “Elite” Resellers, typically businesses generation $10 Million or more. At enrollment, BluBØX asks these Resellers for a $350K minimum commitment per year, and expects from them $355K annually in One Time revenue and $107K in additional Recurring Revenue every year once they reach full productivity.
The next level is the “Premier” Reseller, typically a business doing $5 Million dollars or more annually. This Reseller’s annual commitment to BluBØX is $200K, and the annual the expectation is for $224K in One-Time Revenue and $75K in additional Recurring Revenue per year at full productivity.
The lower level is the “Certified” Reseller, typically a business doing $2 Million dollars annually. This Reseller’s annual commitment to BluBØX is $50K, and the annual expectation is for $76K in One-Time Revenue and an the addition of $30K in Recurring Revenue per year at full productivity.