Channel and Licensing Strategy – 4 Prong Approach
1. BluBØX through Reseller Channel (Integrators)
- Traditional integrator and alarm dealer channel
- SMB to Enterprise solution
- 250 – 300 integrators nationally
- Market direct to end users to create demand in the channel
- Market A&E specs to consultants and get specified or approved equal
2. BluBØX to Very Large Enterprise
- Market direct to large, sophisticated end users
- Establish position as an enterprise class solution
- Special projects
3. BluBØX Licensing to Manufacturers
- License and private label BluBØX products and services to manufacturers that are interested in providing a unified Cloud solution as part of their offering
- Focused on legacy client-server Video, Access Control and Alarm companies and Mercury partners
4. BluBØX through BluBUY E-Commerce & Distribution
- Low cost no panel/light panel BluSKY to wireless locks, no NVR video and SMS/Email alarm notification solutions
- Small systems
- Residential and small business
DIY market - Special distribution and partnership situations
- Internet sales via BluBUY e-commerce website
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