Branding

BluBØX Logos

BluBØX™ Logo w/ Tagline

BluBØX™ Logo w/o Tagline

BluSKY™ Software Logo

BluINFØ™ Logo (Knowledge Base)

BluCHIP™ Hardware Logo

Download Logos Here: BluB0X_Brand_Logos.zip

Logo specs:

• Logo font: Maven regular

• Logo color: RGB O, 81, 186/CMYK 92, 74, 0, 0

• Hex: #0051BA

• Pantone: 293

Logo placement:

Logos should generally be placed top-left corner except in the following environments:

• Advertising: Bottom right

• PowerPoint: Upper right - w/ tagline

• Enclosures: Vertically and horizontally centered - no tagline

Color Guide

Corporate ID colors:

BluBØX_Color_Graphic.jpg

Primary colors:

• Cool Navy Blue: RGB O, 81, 186 / CMYK 92, 74, 0, 0 / Hex #0051BA / Pantone 2935 c

• Dark Gray: RGB 102, 112, 116 / CMYK 12, 3, 0, 54 / Hex #667074

Accent colors:

• Light Blue: RGB 150, 206, 236 / CMYK 36, 13, 0, 7 / Hex #96CEEC

• Gray Suit: RGB 208, 207, 210 / CMYK 1, 1, 0, 18 / Hex #DOCFD2

• Cool Light Blue: RGB 73, 175, 226 / CMYK 68, 23, 0, 11 / Hex #49AFE2

Bootstrap colors:

• Success: (Green) RGB 92, 184, 92 / Hex #5CB85C

• Information: (Cyan) RGB 991, 192, 222 / Hex #5BC0DE

• Warning: (Orange) RGB 240, 173, 78 / Hex #F0AD4E

• Caution/Failure/Alert: (Red) RGB 217, 83, 79 / Hex #D9534F

• Link: (Blue) RGB 66, 139, 202 / Hex #428BCA

Color usage:

• Headers: Cool Navy Blue

• Sub-headers: Cool Navy Blue

• Body copy: Dark Gray

• Bullets: Cool Navy Blue

• Horizontal lines: Cool Navy Blue - Hairline

Icon colors:

• BluINFØ: Cool Navy Blue

• BluSKY: Cool Navy Blue

• Marketing site: Cool Navy Blue w/ Light Blue accent

User Interface buttons:

• Primary action buttons: Cool Navy Blue, White Type

• Secondary action buttons: White with Cool Blue Border, Cool Blue Type

• Inactive buttons: Gray Suit Button, Dark Gray Type

For more color info:

http://www.colorhexa.com/0051ba

Font Guide

Lato: Google Font Family

Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google.