BluBØX Revenue from an Elite Reseller

These curves show the One Time and Recurring Revenue received by BluBØX from the typical Elite Reseller… 

The red curve shows the climb in One-Time Revenue.  It takes several quarters to get to full productivity.  Revenue from this source then levels off as expected.

The blue curve shows the slower climb of Recurring Revenue.  This is not surprising since recurring revenue is a follow-on to the installation of the system hardware and generates only 20 to 40 cents on each dollar installed.  However, the recurring revenue recurs every year, the past year’s revenue adding to new revenue generated in the current year.  Eventually, recurring revenue catches up to and surpasses one-time revenue.