BluBØX’s primary approach to the market is through its Reseller channel.
BluBØX maintains a detailed database and profiles of security resellers throughout the US
It knows who its Resellers customers are and marketing to them is straight forward.
There are approximately 3,000 Security Resellers in the US. They are geographically spread out but concentrated around primary, secondary and tertiary cities where the greatest number of customers are located.
The resellers fall into 4 buckets based upon territory coverage, type of company and revenue
There are about 100 large national integrators
500 medium super-regional integrators
1,000 small regional and local integrators
and 1,400 very small local integrators