What’s in a Name?
On the day Patrick Barry and his team were laid off at his previous post, he was given a bunch of blue boxes to pack up his stuff. He liked the qualities of the color so much that he kept them as a reminder of their unfinished business and opportunity of an exciting new future. Soon after, the team gathered and started to build a new company. Something different. Something the industry had never seen before. An outside-the-box idea. Pat wanted a name that reflected these goals and glanced over at the blue box's still in the corner when it hit him - BluBOX. A final touch of changing the “O” into a “Ø” - a nod toward the team's roots in the security industry - and BluBØX was born. Literally.